A complex products catalogue,
800 pages, 5 languages, 7 versions
The problem
Very long and expensive traditional layout process. Very slow release of the different catalogue's versions.
Disadvantages
- Need to set the product range well in advance from the printing process.
- Hard to update technical data and prices before printing.
- Printing times not aligned with the different catalogue's versions, resulting in delayed sales of new products in some markets.
The solution
Hybrid automatic and traditional layout system with integrated translation cycle.
We connected the database to a layout automation system that allows to integrate technical tables and editorial data in a workflow comprehending the translation and updating of technical data and prices until the printing process.
Results
- Production time reduced by 70-80%.
- Translation cycle integrated with an external agency.
- Technical data and prices regularly updated.